Social Media Marketing
This course focuses on current strategies and tactics used to effectively and efficiently deploy social media tools within the marketing function. It is designed to provide students with hands-on experience with emphasis placed on a strategic approach to social media marketing. Conceptual foundations and practical techniques necessary for creating a comprehensive and effective social media marketing plan are incorporated.
Social Media Marketing Content and Analytics
The intent of this course is to examine how marketers use both verbal and visual content to convey the value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.
This course examines the theory and practice of database marketing and how it contributes to building long-term relationships with customers. The focus is on the strategy and analysis of the database for marketing purposes. Database marketing involves collecting data on individual- level purchase behavior, analyzing the data and then utilizing the results to maximize sales to current and prospective customers while minimizing costs. The course is an integration of the theoretical components with the practical, hands-on components. Students will explore the theories and then apply them using regression response models and analyzing relational databases.
Capstone course for undergraduate marketing majors only, to be taken the semester immediately proceeding graduation. The course understanding and application of executive marketing decisions involving capital and expense budgets, personnel problems, corporate policies, and pricing policies.
A managerial approach to marketing focusing on concepts and strategies designed to enhance executive decision making. Topics include customer relationships and satisfaction, market segmentation and targeting, marketing research, products, pricing, promotion, and distribution.
Designed to acquaint the student with typical marketing problems and the methods of solving them; data sources and collection are featured along with market analysis and determination.